The Importance Of Promotional Products
What are promotional products? Promotional products are a marketing strategy wherein printed items with a logo or other pieces of company info are handed out as keepsakes. This may include items such as a bag, calendar, custom coffee mugs no minimum, cap, clock, diary, pen, etc. Companies can use them as giveaways at events, such as exhibitions and product launches. Aside from that, non-profit organizations are able to use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will be talking about the effectiveness of these promotional products in every business lets have a look and check it out!
They are more effective than business cards The customers will be informed who they are, what they sell and what they support once they will be given the promotional products. Furthermore, they can be used by the customers in their daily activities unlike business cards which will only be forgotten and thrown away. Customers can easily remember the name and logo of the company that gave them the product. Remember that the promotional giveaways also have your contact information just as business cards have.
This marketing strategy is low-cost. The company can reach potential customers on a large-scale while saving money that can be used for other parts of the business. It is an economical advertising option than newspaper ads, TV, and radio. Perfect Imprints and other manufacturers of promotional products keep the prices very low for mass distribution that is why you should shop now.
It serves as a gift to the customers. More people would want to buy from you if you constantly hand out freebies. This is a way for you to say thank you to your customers while also promoting your business.
The promotional products are also for your employees to enjoy. The employees can use the pens, stress balls, or coffee mugs handed out to them while they are doing their work. It is a way for you to reward them in helping you reach your business goals.
There have been a lot of studies that prove of its effectivity. It has been found that in the U.S. alone 8 out of 10 consumers have one to 10 promotional products. According to PPAI reports, 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. In addition, one report showed that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.
It is able to help your business build brand awareness. The customers can easily recall you because of the logo imprinted on the products. If your promotional product is a t-shirt, then people can use this to go to the gym, school, shopping and etc. so your brand also goes around with them.
Lastly, in order to have more loyal customers you must make sure that you use high-quality materials in order to produce the promotional merchandise. There has been an article published in a website that revealed customers who received a promotional product scored 52% higher than a letter only.
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